Every small business owner knows how challenging it is to cut down expenses without somehow compromising internal or external quality. The first step to reducing your overhead costs is to evaluate every single expense you… Read more
End of financial year is a good time to review different aspects of your business and plan how you want to move forward in the new year. You have a years worth of data to… Read more
Businesses usually incur two types of costs: variable and fixed. As a business owner, it’s important you understand the difference and what it means for your business. Variable Cost Variable costs are expenses that differ… Read more
In business, finding a niche that can supply enough revenue is important. More entrepreneurs than ever are realising the importance of finding a narrow set of customers and catering their product or service to them.… Read more
For an online business owner, scarcity is a valuable tool that can turn a failing product into a winner. It is best implemented in a subtle way that does not draw attention to itself, but… Read more
Every businessperson knows that not all customers are created equal. Some customers are loyal, while others will stray if they’re offered a slightly lower price elsewhere. Some clients are demanding, while others only call… Read more
Online marketing tools make it inexpensive and easy to promote your events online. If you want to expand your business and offer webinars or offline events, these eight tools will create online buzz about your… Read more
