The benefits of family advisory boards

    Every business, large or small, deserves to be run as professionally as possible.  By setting up the right structure you can give your family business the best chance of success. While the family…  Read more

The key to succession planning success

  So you’ve created your company from nothing, put years of blood, sweat and tears into its success, and retirement is just around the corner.  What do you do next? If you’re one of the…  Read more

This week’s to do list

1.  Commit to moving your online marketing forward No excuses. This is important. 2.  Actively invite followers A sign on the counter, cross platform promotion, or simply ask. 3.  Conduct casual research Ask people, “How…  Read more

Which social media platform is right for me?

Facebook – the original platform for brands looking to attract Baby Boomers and Gen X (people aged 40 – 70). Twitter – where you can chime in on any conversation. Pinterest – more female-focused with content on design,…  Read more

Take a targeted approach with Facebook

Gone are the scattergun style leaflet drops.  Now, Facebook targeted advertising allows you to choose your audience and track the success of each post. Facebook automatically shows your ads to people most likely to find…  Read more

9 things you need to know before you blog

If you’re on a tight budget, blogs are an effective way to build trust, boost your reputation, and provide value advice while subtly promoting your business. Not a writer?  Too hard basket?  Spending time pulling…  Read more

Mastering the art of Instagram

If you’re already on Instagram, then you’re among the 1.4 billion users making it the fourth most ‘active’ social media platform.  With a more visual format, it’s also one of the easiest to get right. …  Read more

Building trust through branding

When it comes to the public perception of your business, creating a brand that resonates with the right audience is key.  A logo isn’t just a picture to represent your company, Case In Point Design’s Zoe…  Read more

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